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8 February 2010
While we bask in New Zealand’s best summer stretch for
years, topping the 30s (Celsius, which for the old world
is into the 90s Farenheit) our four legged friends in
the PA area are putting their Sub-Woofers to the test in
the greatest snowfall there on record.
These images of the beautiful Henry family Retrievers
have been sent to us from the snowy state of PA. Ryser
is handsome at the best of times, but against this
picture postcard backdrop he’s even more gorgeous.
In the great weather irony where DC is recording 2
inches of snow an hour they’re trucking snow into
Vancouver for the start of the Winter Olympics.
Hopefully the rescue dogs we outfit from the USA who are
on duty at the Olympics will get some wear out of their
Sub-Woofers like these dogs are getting. Of course,
Little D, our own version of ‘Flat Stanley’ will also be
at the Olympics wearing his Ice-Barker and trying to get
into the Games action.
Check out these images from Andy and Sally of Plamrya,
Pennsylvania. Their lovely dogs are Ryser (the young
fella) and Tryp (the elder statesman).
11 January 2010
Can a dog with buttons for eyes and no opposable thumbs
Twitter and Tweet his way around the world through the
actions of members of the outdoor community? Will this
one little stuffed dog be able to traverse the great
continents under the power of human connections? Can
little D top his travels of 2009 to Antarctica with a
traverse of the great American continent? Will he make
it to every state? Can he get on TV? Will he be
whispered to by Cesar Milan?
In the spirit of the ‘Small World’ experiments of the
1960s and the slightly less scientific but still
endearing Paddington Bear, we’re sending one little
vinyl and stuffing dog on a very big adventure. Our
point? To prove in the brave new world of Twitter and
Facebook and with a bit of good old-fashioned ‘I know a
guy who’ know-how, that as long as you have good friends
and a great jacket, you don’t need thumbs, a brain, eyes
or even a heartbeat to make your way home.
At OR Winter 2010 we will be launching little D on his
adventure, passing him on to the first of his contacts
in the USA. From there, he is on his own. His mission,
to grow and use a network of human friends who can take
him to as many events, states and adventures as possible
before his return to the OR Summer Market in August.
His new bipedal friends will be asked to:
- Care for Little-D and take him with them to
visit places of interest and events
- Use their opposable thumbs on their
fancy-phones to post pictures and updates of
Little D on his adventure
- Pass him on each 2 - 3 days to someone
who they trust to take him to his next place of
interest
- Not to subject him to postage or couriers,
or to use him as a mule for smuggling bad things
(bad things can happen to good dogs)
- To follow him and use their network to keep
track of him
- To return him to D-fa Dogs Booth at OR
Summer Market 2010.
Of course, we’d not put him out in the cold world
without the best dog jacket of all time on his back.
Little D will be wearing D-fa’s Ice Barker 100% Merino
Jacket, the ultimate in all-condition wear for his
journey. We’ll be mapping his progress on a virtual
passport through Twitter and Facebook where curious
human-folk will be able to follow his progress through
these updates.
10th January 2010
 Due
to quarantine regulations and other unfair prejudices
against citizens with 4 legs that mean we can't always
take a real D-fa dog into places of interest, we have
employed a D-fa Stunt Double named Little D. He's pretty
much the perfect travel companion - quiet, will go
anywhere, never complains, doesn't make a mes, is a
people magnet and fits neatly into a suitcase. It's a
glamorous life for Little D, with Antarctica one minute,
Mt Aspiring the next. Most recently, Little D has been
on holiday with us at Glendhu Bay near Lake Wanaka and
he's been enjoying a little wakeboarding, doggy
biscuiting (of course wearing his D-FD) and some new
year celebrations where he led the camp rendition of
Auld Lang Syne at midnight before being showered with
kisses by a former Miss Timaru. Little D's next trip is
to Salt Lake City in late January where he will be
modeling for us at the Outdoor Retailer Winter Market.
He'll be trading his D-FD for his Puff-Doggy as the
temperature there today is about -12.
Interestingly also here is that they've introduced some
new regulations about wearing life jackets in boats,
with everyone in the boat now having to wear a life
jacket on boats under 6m long. Seems like a good idea to
me. Funnily enough though this doesn't apply to the dogs
in the boats and just yesterday we saw a fox terrier get
bounced out of a jetboat while crossing a rather rough
ski lane. The dog was retrieved from the water quickly
by his owner without incident, but we have since given
this jet boating terrier a D-FD just in case he goes
flying again. Please take care with your dogs on the
water this summer.
Hope the new year is wagging your way.
19th December 2009
 There's
really nowhere that the D-fa pack won't go to test their
products. Dave (product developer and pictured here in
full Antarctica gear and in budgie smugglers) has just
returned from Antarctica and he took Little Black D
along to test the Puff Doggy and the D-FD at the end of
the earth.
Pleased to report that no D-fa-Dogs, penguins, seals or
sensibilities were harmed in the pursuit of product
testing of these products, although there was one
American woman who was worried that Dave was not wearing
any pants in this photograph.
The D-FD is now on sale in New Zealand and around the
world and the Puff Doggy will follow early in 2010.
Merry Xmas.
3rd December 2009
Welcome to our new website which we are calling D-fa
2.0. You'll find loads of information, fun things
to read and see, new products, and hopefully a cleaner
crisper website experience.
Enjoy!!
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