Who Is LittleDfa?
Can a dog with buttons for eyes and no opposable thumbs
Twitter and Tweet his way around the world through the
actions of members of the outdoor and on-line
communities? Will this little stuffed doggie be able to
traverse the great continents under the power of human
Some say his coat of black vinyl was recycled from the
jacket used in the filming of The Matrix, and that the
Birkenstock shoe is modeled on the biomechanics of his
left front paw. Others claim that although he is small
and without real eyes, he stared down Anna Wintour at a
protest against the use of fur in the fashion industry.
We just know him as LittleDfa.
Far from his small home town of Lake Wanaka, New
Zealand, we’re sending LittleDfa on a very big
adventure. Our point? To prove that in this brave new
world of technology and with a bit of old-fashioned ‘I
know someone who’ know-how, that as long as you have
good friends and a great jacket, you don’t need thumbs,
a brain, eyeballs or even a heartbeat to make your way
across seven continents.
Can LittleDfa top his travels of 2009 to Antarctica with
a traverse of the great North American continent? Will
he make it to every state? Can he get on TV? Will he be
whispered to by Cesar Milan?
||Click on the
paw prints to view the LittleDfa Blog & Photo's. You can
trace back through his journey, zoom in or out, and pan
arround the map by dragging to explore
Be part of his
adventure - without you, he is trapped and alone (cue
big sigh ...)
second important bit is:
LittleDfa’s only appetite is for adventure and he
survives on the warmth of human kindness. He requires no
food or water and will not shed on your carpet. He does
not get travel sick.
All he needs is to be taken to new and/or
interesting* places, to meet fascinating and/or
nice people, and to have his photo taken and
posted on the internet so we can follow his
When you meet LittleDfa you become his
temporary guardian and adventure buddy. Please
take him to meet your dog, your friends or a
local celebrity. Maybe seek out a fabulous place
or attraction in your town you’d like to make
The first important bit is:
Use your opposable thumbs to take a photo and upload
that photo as soon as you can by:
- Sending an email to
email@example.com with the picture and some
information on where it’s taken that we can use in our
- Use Twitpic to circulate the photo and add
some details about where you are in the world.
As soon as you have done this,
pass him on to someone going somewhere interesting who
you trust to keep him moving and to post his pictures.
Either use your personal network to keep his adventure
moving or, if he becomes stranded, let us know and we’ll
alert his followers to rescue him.
Our goal is to have
him post a new meeting, greeting or adventure every few
days. We will be updating his LittleDfa-dog-blog with
each new adventure at
The more people we connect together, the greater his
Of course, we’d not put him out in the cold world
without the best dog jacket of all time on his back.
LittleDfa will be wearing D-fa’s Ice Barker 100% Merino
Jacket, the ultimate in all-condition wear for his
journey. We’ll be mapping his progress on a virtual
passport through our website, Twitter and Facebook where
curious human-folk will be able to follow his progress.
*Note that the terms fascinating and interesting are
all relative to LittleDfa. As you know for a dog, pretty
much anything beyond the fence is adventure.